The creation of value is a pretty topic. Value is a lot like beauty…it’s in the eye of the beholder.

I might think Twitter holds tremendous value, while you may not give a flippin’ tweet about it.

That’s fine… While we may not always agree as to what is valuable, there are absolute ways to NOT create value. Trust me. If you do these five things, you’ll be the antithesis of a value creator.

#1: Watch A Whole Lot Of TV:

We all like to be entertained. Sometimes work, school, kids and bills are so pressure-inducing that escaping to the world of #House, or #TheOffice, can be good for you (and everyone around you). But, we’re talking about CREATING value. When you’re consuming another person’s creation, without modifying it, you have no way of creating value.

#2: Have A Bunch Of Ideas and Zero Action:

Everyone likes the dopamine rush that comes from a new idea. And, when we have those ideas, we can’t wait to rush off and…talk about it. Being as fun as it is, talking about it just doesn’t carry as much weight as actually DOING something about it. And, just talking about something can be counter-value-creating. When you’re just talking about it, you’re wasting the time of the listener.

#3: Criticize Other People’s Attempts:

Words carry a lot of weight. And when you criticize, gossip or laugh at someone’s attempt to create value, you are spreading poison. You have released an idea-hitman into the streets. To an entrepreneur, you are a terrorist and your words have just become IEDs.

#4: Always Be Fearful:

Attempting something new is always scary. A sure-fire way of keeping new value at bay is to listen to your fear. Fear is a seductive emotion. Pay too much attention to it and it will lure you into intelligent paralysis. You’ll end up sitting on your butt, bragging about how smart you are.

#5: Give It One-Half Your Effort:

A great way to put a big stop on any type of value is to give less than 100%. People who create things get there by busting it. If you’re one of those people who won’t put all your effort into what you’re doing, you’re not going to produce value. Worse… You’ll probably produce a wake of half-complete jobs and a life of regret.

When you want to live a life of value-non-producing, do these things. They are 100% guaranteed to work. You will not get any closer to producing value, opportunity or innovations. If you can think of other ways to not produce value, let me know on twitter.

When you think about 2012, what comes to mind? Is it ancient predictions of the end of the world? A new president? John Cusack? With all that’s going on in the world, 2012 seems to have a mysterious, and looming, connotation associated with it.

The mystery and intrigue that surrounds 2012 is the backdrop for Kevin Carrigan’s new novel, “The Last Election.” Set in the near-future, it’s part political thriller and part supernatural mystery. The plot is a twisted tale that involves Mayan prophecies and political conspiracies. Check it out here.

A while ago, I got the chance to sit down with Kevin (Last Election author) for a brief interview about his new book. He was the first bona-fide author I’ve met, let alone interviewed. So, this was an exciting meeting. I mean, how much more entrepreneurial can you get than an author? I’ve always felt that authorship would be more difficult than other ventures, mainly because authors can’t hide. Their work is on display, permanently connected with their name. It takes a special kind of person to put himself out there like that, and Kevin is definitely one of those people.

I’ve always wanted to be an author. Sure, I have a blog, but that doesn’t mean I can call myself an author. Anyone can jot down his thoughts. It takes dedication, practice and determination to become a true author.

My interview was the perfect opportunity to learn from someone who’s actually done something pretty significant….becoming an author.

So, here’s what I wanted to have answered during my interview…if someone like me (blogger) wants to reach a high goal (becoming a real author), what do I need to have? Here’s what I found.

1: Have a plan

 Thanks for stopping by and checking out Risk the Rewards interview with Jim Crawford. Jim is the President and CEO of The Parari Group. With 20+ years and five successful start-ups, he encourages and advises entrepreneurs as the continue to grow their businesses.

During these rough economic times, entrepreneurs can learn a little from Jim. This particular interview focused on the intrinsic attributes of entrepreneurship and running a small business. When you watch this interview, you will find that being a business owner has implications that reach far and wide. 

Jim Crawford

The Parari Group, President/CEO

 website:  www.pararigroup.com

email: J.crawford@ParariGroup.com

Jim Crawford

The Parari Group, President/CEO

 website:  www.pararigroup.com

email: J.crawford@ParariGroup.com

If there was a way to bottle all the excitement of life into a person, then you would have a good idea of who Laura is. I have known Laura for a few months now, ever since they opened The Dancing Tomato. This little restaurant serves local businesses by providing home-made and nutritious alternatives to the unhealthy grab-and-go meals we so often resort to.
Their menu is filled all sorts of sandwiches, soups and salads. If you work anywhere in Virginia Beach, I suggest you look them up for your next lunch.

I was very excited to have the opportunity to interview Laura. I have seen them become a sought-out spot for culinary treats and I was just itching to jump at the chance to ask about their business. To be fair, I only gave them about a three-hour heads-up before I came in, armed with my notepad and pen. But even on the spot, Laura acted as if she had been talking about her philosophy of business all her life. Who knows…may be she has. I mean, with numerous start-up experiences under her belt, she has much to talk about.

 When we got to talking, her energy exploded. She gave me a run-down of her entrepreneurial past and reminisced about the fun stuff people do when they own their own company, like when they closed the store in observance of a “cosmic holiday” (they just wanted take the day off) or when they all wore ridiculous costumes (for no reason) and served bewildered customers. She told me about all her shops, their mistakes and their accomplishments.  She said she always seemed to fall into all her own businesses and every time she tried to get a corporate job, she knew there was something else she should be doing. For her, it has always seemed like opportunities aligned themselves in such a way that it was hard to say no. I think that is something we can all relate to.

As we got deeper into conversation, I asked what she thinks is important to being successful in business. She told me that she never has had good business sense but a great soul (I love that). Her philosophy towards her business is this… “You have to be able to laugh at lunch…It’s only lunch.” Sure, that seems a little simple. But, as you think about it, it begins to make sense. I mean, here she is leveraging all she has into a small sandwich shop that serves lunch to a business park, during one of the worst economic times. How else is she supposed to run her business? With panic? Her passion for fresh and healthy soups, salads and sandwiches takes care of the product-quality side of things, but what makes the Dancing Tomato a refuge for work-weary professionals is their ability to “laugh at lunch.” And it makes a HUGE difference. Before anyone opens the door to the shop, they know they will be given a smile and a cheerful “hello.” And I gotta tell you, in an age where fast food restaurants treat you as if your business is keeping them from their smoke break (how dare THAT be interrupted), any time you receive a warm smile and sincere greeting you feel like you just found an oasis in the sand.  

This concept of laughing at lunch can be applied to so many different aspects of our daily lives. There have been countless times I have been upset by the simplest things. Traffic, emails, bills, dry cleaning…are all normal and predictable. Yet, when traffic slows down, the dry-cleaning is late or we have to wait another 10 min for an email, we can get so uptight and anxious that our heads spin. And with the economic climate the way it is, those things have become much, much more…irritating.

It all begs the question, “What do the small and upsetting things of our lives say about our business…our lives?” Even deeper, “What does it say to our customers?” Don’t think that you are so savvy you can hide frustrations from your customers. They are spending money to deal with you and, when money is involved, senses are heightened. They can tell.  

With competition getting tougher, taxes getting stiffer and customers expecting more, is responding anxiously and hurriedly to the demands of your business the best approach? Sure, we all have deadlines and we have had to get the job done yesterday. But that does not mean we have to operate out of fear. Take a breath. You’re still living. You will live yet another year. And, in all reality, credit can be improved, retirement can be replenished (with a 12-year career-extension) and businesses can be born-again. The only thing that cannot be undone is your ability to live and enjoy doing it. 

We can all learn from Laura the Dancing Tomato. Leave time open to laugh at your job. Laugh like Laura! It’s only a job. Rotting your bones with worry will not increase your chances of being successful. Finding and cherishing the joys of your business is the real reward…the lasting reward. We should be excited with anticipation as to what comes next in our entrepreneurial journey, regardless of the “ticks” of the DOW. So, the next time your thinking about your business and begin to feel the worries of the world weigh on you, just take a moment…remember Laura and that little sandwich shop…think about your life and where God has taken you….throw your head back…and laugh at your job.   

It’s only lunch. 

Have you ever had an idea that was so amazing that it kept you up all night? No matter how hard you tried, you just couldn’t get it out of your mind. And with every passing minute your brain was being blown away with possibility.

You know. It was the type of idea that instantly pumped electricity into your unassuming life, and suddenly the impossible was made possible. It excited, motivated and inspired you to do something life-changing…community-changing…world-changing. You would try to tell others about it, but they just can’t get the full picture. How could they? They couldn’t possibly understand because it was your idea…your baby. And only you could keep it alive. 

This is probably the type of idea that started your business. That moment of idea-ignition contained all the wealth you have created, all the jobs you have provided and value you have given your customers. In the nanosecond it took to form the idea, you had already changed yours and others lives.

Pretty amazing huh? To think you could, at any time, have stopped the idea from exciting and motivating you. Your business may not exist right now, if you had not let that idea become reality. I often wonder, where does the idea come from? What makes it so powerful that you would take on all that risk and liability to start your company? Reflecting like this usually leads me to praising and thanking God for His provision.

 Life never stays still, does it? I mean we all are trying to give life our best shot, taking our gifts and putting them to the best use. Half the time it seems we are trying to figure out how to use our God-given talents correctly. The rest half is spent trying to keep everything from falling apart. However you have managed your gifts, I’m willing to bet you’ve had some pretty amazing times.

Each of our companies contain the stories of our lives. I bet we could (and probably have) spend hours and hours talking about our business, how it started and what made it successful. Each story is unique and completely amazing. Though our entrepreneurial journeys are vastly different, one unifying factor is our momentary experience of idea-ignition. It is in that moment, a special gift had been entrusted to us. The gift of opportunity. And whenever I ask an entrepreneur about this moment, something special happens. Their eyes light up and they begin to speak reverently and thoughtfully, as if speaking of it any other way would be disrespecting something sacred. The circumstances leading up to, and immediately following, idea-ignition are different. But, in occurrence and impact, the actual moment of idea-ignition is similar among entrepreneurs. The moment is always instant, always without warning and always exciting. When you hear these types of stories, you can’t help but smile and marvel at its results.

Life can change in an instant…sometimes for the good…sometimes for the bad. When an idea comes along, don’t throw it away. Don’t let the bad side of life take away your opportunity to experience something good and amazing. Take it, hide it. The idea you have just been given is powerful enough to change lives and nations. So, protect and nurture it. And as your idea begins to grow a little, don’t rush it. Picture your idea as the rarest and most fragile of all flowers. You wouldn’t pull on it to make it grow faster. You would give it what it needs, nurture it and watch as it grow.

If you are reading this and have never experienced a life changing entrepreneurial moment and are becoming a little disheartened, I would suggest that you not give up. These things take time. An entrepreneurial moment is not something to be taken lightly. It is truly a gift from God. And a life-altering and potentially world-changing idea has the best chance of succeeding if the right things are in place beforehand. So, take this time to learn, grow and become the type of person that God can entrust with an entrepreneurial idea.

It is a heavy and awesome burden… this ability to generate wealth. As we all grow as entrepreneurs, let’s always remember the magnitude of our gift and try to live in a way that is worthy of our calling.