Entrepreneurs can change the world

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We Need To Understand The Principles

In this season of economic uncertainty, we’ve seen some of the biggest names in most industries go down in flames.Those, who we used to hold a the example of what businesses should be, are no long in existence. The economic, competitive and educational landscapes are reshaping themselves and the result is yet to be seen. So, as we are still waiting for the worst to be over and to experience peace again, I think it may be prudent to reflect upon a few lessons we have learned.

The lessons I’m talking about are not ones we have learned through the plethora of problems in the political and economic spheres. No. I would like to take a moment and reflect on the lessons we learned before everything went to hell. Take a moment and think back on the lessons you learned from the 80′s ‘through 2008. Which sayings, cliches stick out? Do we really have to spend money to make money? Do I really need to have my enemies closer than my friends? What about business plans? Academically, business plans make sense, but I have yet to meet an entrepreneur that truly uses one. I can’t honestly say, outside of a university or seminar or “workshop” what lessons are important anymore.

 

Let’s try finance. Yes, there are mathematical equations and laws that are apart of financial decisions and transactions. But if I continue to increase my knowledge in the area of finance, will what I learn sustain me throughout my career? to answer that question, all I have to do is to take note of the current banking situation.

Marketing? Nope. It’s hard to say if there are any real lessons to be learned from marketing. Just skills

Management? These theories have been changing every year for the past 100 years!

What I’m trying to say is we have been preoccupied with trying to find the answers to our life questions through gurus and wizz-bang ideas. Just like a vitamin supplement, these things have helped improve our lives…but they are not lasting or substantial. What we need to always examine, refer to, rely on, and begin with are the principles. Principles don’t change. Principles can’t be learned a different way. They are starting point from which all good decisions flow. Sure, principle-thinking may move you towards the slower-moving roads of life but they will keep you alive.

One such example of a life-sustaining principle can be found in Proverbs 13:3, “He that guardeth his mouth keepeth his life; But he that openeth wide his lips shall have destruction.” I don’t know who you are, but that has to make sense. If you are not a loud-mouth, insulting and exacerbating punk, you have a greater chance of living than one who is. It is principle. People may find it easier to get what they want by being boisterous in their opinions, but they are pushing the envelope. Much like the financial institutions and irresponsible people around the world have done for years. There are set financial principles in place and they traded the positive, life-sustaining results principles give for the quick sale or the easy money for a house. However, they have come to ruin. Why? Everyone has chosen to disregard the tedious task of living with principles.

So as you are looking over all the books, all the self-help cd’s you have accumulated during the “prosperous” (if you all living on credit cards prosperous”) years and pick out the ones written based on basic, solid and true business principles. Chances are, you need a little refresher of what works with people and what doesn’t. People are people and laws are laws…the successful people learn how to live and work with both.

 

Of all the information, quotes and object lessons we learned through the years, which ones can be applied to today?

Richard L. Hornbeck – RLH & Associates

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Dick Hornbeck has been consulting and managing companies all the way to the billion dollar level. I got to sit down with him to talk about what he thinks is the the most important managerial issues facing entrepreneurs and small business today.

 

 

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Richard L. Hornbeck

RLH & Associates

Email: rlhjr8814@yahoo.com

Jim Crawford – The Parari Group

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 Thanks for stopping by and checking out Risk the Rewards interview with Jim Crawford. Jim is the President and CEO of The Parari Group. With 20+ years and five successful start-ups, he encourages and advises entrepreneurs as the continue to grow their businesses.

During these rough economic times, entrepreneurs can learn a little from Jim. This particular interview focused on the intrinsic attributes of entrepreneurship and running a small business. When you watch this interview, you will find that being a business owner has implications that reach far and wide. 

 

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Part 1

 

Jim Crawford

The Parari Group, President/CEO

 website:  www.pararigroup.com

email: J.crawford@ParariGroup.com

 

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Part 2

Jim Crawford

The Parari Group, President/CEO

 website:  www.pararigroup.com

email: J.crawford@ParariGroup.com

What I learned from the Dancing Tomato

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If there was a way to bottle all the excitement of life into a person, then you would have a good idea of who Laura is. I have known Laura for a few months now, ever since they opened The Dancing Tomato. This little restaurant serves local businesses by providing home-made and nutritious alternatives to the unhealthy grab-and-go meals we so often resort to.
Their menu is filled all sorts of sandwiches, soups and salads. If you work anywhere in Virginia Beach, I suggest you look them up for your next lunch.

I was very excited to have the opportunity to interview Laura. I have seen them become a sought-out spot for culinary treats and I was just itching to jump at the chance to ask about their business. To be fair, I only gave them about a three-hour heads-up before I came in, armed with my notepad and pen. But even on the spot, Laura acted as if she had been talking about her philosophy of business all her life. Who knows…may be she has. I mean, with numerous start-up experiences under her belt, she has much to talk about.

 When we got to talking, her energy exploded. She gave me a run-down of her entrepreneurial past and reminisced about the fun stuff people do when they own their own company, like when they closed the store in observance of a “cosmic holiday” (they just wanted take the day off) or when they all wore ridiculous costumes (for no reason) and served bewildered customers. She told me about all her shops, their mistakes and their accomplishments.  She said she always seemed to fall into all her own businesses and every time she tried to get a corporate job, she knew there was something else she should be doing. For her, it has always seemed like opportunities aligned themselves in such a way that it was hard to say no. I think that is something we can all relate to.
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As we got deeper into conversation, I asked what she thinks is important to being successful in business. She told me that she never has had good business sense but a great soul (I love that). Her philosophy towards her business is this… “You have to be able to laugh at lunch…It’s only lunch.” Sure, that seems a little simple. But, as you think about it, it begins to make sense. I mean, here she is leveraging all she has into a small sandwich shop that serves lunch to a business park, during one of the worst economic times. How else is she supposed to run her business? With panic? Her passion for fresh and healthy soups, salads and sandwiches takes care of the product-quality side of things, but what makes the Dancing Tomato a refuge for work-weary professionals is their ability to “laugh at lunch.” And it makes a HUGE difference. Before anyone opens the door to the shop, they know they will be given a smile and a cheerful “hello.” And I gotta tell you, in an age where fast food restaurants treat you as if your business is keeping them from their smoke break (how dare THAT be interrupted), any time you receive a warm smile and sincere greeting you feel like you just found an oasis in the sand.  

This concept of laughing at lunch can be applied to so many different aspects of our daily lives. There have been countless times I have been upset by the simplest things. Traffic, emails, bills, dry cleaning…are all normal and predictable. Yet, when traffic slows down, the dry-cleaning is late or we have to wait another 10 min for an email, we can get so uptight and anxious that our heads spin. And with the economic climate the way it is, those things have become much, much more…irritating.

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It all begs the question, “What do the small and upsetting things of our lives say about our business…our lives?” Even deeper, “What does it say to our customers?” Don’t think that you are so savvy you can hide frustrations from your customers. They are spending money to deal with you and, when money is involved, senses are heightened. They can tell.  

With competition getting tougher, taxes getting stiffer and customers expecting more, is responding anxiously and hurriedly to the demands of your business the best approach? Sure, we all have deadlines and we have had to get the job done yesterday. But that does not mean we have to operate out of fear. Take a breath. You’re still living. You will live yet another year. And, in all reality, credit can be improved, retirement can be replenished (with a 12-year career-extension) and businesses can be born-again. The only thing that cannot be undone is your ability to live and enjoy doing it. 

We can all learn from Laura the Dancing Tomato. Leave time open to laugh at your job. Laugh like Laura! It’s only a job. Rotting your bones with worry will not increase your chances of being successful. Finding and cherishing the joys of your business is the real reward…the lasting reward. We should be excited with anticipation as to what comes next in our entrepreneurial journey, regardless of the “ticks” of the DOW. So, the next time your thinking about your business and begin to feel the worries of the world weigh on you, just take a moment…remember Laura and that little sandwich shop…think about your life and where God has taken you….throw your head back…and laugh at your job.   

It’s only lunch. 

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Idea Ignition = Changed World

Have you ever had an idea that was so amazing that it kept you up all night? No matter how hard you tried, you just couldn’t get it out of your mind. And with every passing minute your brain was being blown away with possibility.

You know. It was the type of idea that instantly pumped electricity into your unassuming life, and suddenly the impossible was made possible. It excited, motivated and inspired you to do something life-changing…community-changing…world-changing. You would try to tell others about it, but they just can’t get the full picture. How could they? They couldn’t possibly understand because it was your idea…your baby. And only you could keep it alive. 

This is probably the type of idea that started your business. That moment of idea-ignition contained all the wealth you have created, all the jobs you have provided and value you have given your customers. In the nanosecond it took to form the idea, you had already changed yours and others lives.

Pretty amazing huh? To think you could, at any time, have stopped the idea from exciting and motivating you. Your business may not exist right now, if you had not let that idea become reality. I often wonder, where does the idea come from? What makes it so powerful that you would take on all that risk and liability to start your company? Reflecting like this usually leads me to praising and thanking God for His provision.

 Life never stays still, does it? I mean we all are trying to give life our best shot, taking our gifts and putting them to the best use. Half the time it seems we are trying to figure out how to use our God-given talents correctly. The rest half is spent trying to keep everything from falling apart. However you have managed your gifts, I’m willing to bet you’ve had some pretty amazing times.

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Each of our companies contain the stories of our lives. I bet we could (and probably have) spend hours and hours talking about our business, how it started and what made it successful. Each story is unique and completely amazing. Though our entrepreneurial journeys are vastly different, one unifying factor is our momentary experience of idea-ignition. It is in that moment, a special gift had been entrusted to us. The gift of opportunity. And whenever I ask an entrepreneur about this moment, something special happens. Their eyes light up and they begin to speak reverently and thoughtfully, as if speaking of it any other way would be disrespecting something sacred. The circumstances leading up to, and immediately following, idea-ignition are different. But, in occurrence and impact, the actual moment of idea-ignition is similar among entrepreneurs. The moment is always instant, always without warning and always exciting. When you hear these types of stories, you can’t help but smile and marvel at its results.

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Life can change in an instant…sometimes for the good…sometimes for the bad. When an idea comes along, don’t throw it away. Don’t let the bad side of life take away your opportunity to experience something good and amazing. Take it, hide it. The idea you have just been given is powerful enough to change lives and nations. So, protect and nurture it. And as your idea begins to grow a little, don’t rush it. Picture your idea as the rarest and most fragile of all flowers. You wouldn’t pull on it to make it grow faster. You would give it what it needs, nurture it and watch as it grow.

If you are reading this and have never experienced a life changing entrepreneurial moment and are becoming a little disheartened, I would suggest that you not give up. These things take time. An entrepreneurial moment is not something to be taken lightly. It is truly a gift from God. And a life-altering and potentially world-changing idea has the best chance of succeeding if the right things are in place beforehand. So, take this time to learn, grow and become the type of person that God can entrust with an entrepreneurial idea.

It is a heavy and awesome burden… this ability to generate wealth. As we all grow as entrepreneurs, let’s always remember the magnitude of our gift and try to live in a way that is worthy of our calling.