Write Your Own Story: Lessons In Entrepreneurship From The Author Of “The Last Election”

When you think about 2012, what comes to mind? Is it ancient predictions of the end of the world? A new president? John Cusack? With all that’s going on in the world, 2012 seems to have a mysterious, and looming, connotation associated with it.

The mystery and intrigue that surrounds 2012 is the backdrop for Kevin Carrigan’s new novel, “The Last Election.” Set in the near-future, it’s part political thriller and part supernatural mystery. The plot is a twisted tale that involves Mayan prophecies and political conspiracies. Check it out here.

A while ago, I got the chance to sit down with Kevin (Last Election author) for a brief interview about his new book. He was the first bona-fide author I’ve met, let alone interviewed. So, this was an exciting meeting. I mean, how much more entrepreneurial can you get than an author? I’ve always felt that authorship would be more difficult than other ventures, mainly because authors can’t hide. Their work is on display, permanently connected with their name. It takes a special kind of person to put himself out there like that, and Kevin is definitely one of those people.

I’ve always wanted to be an author. Sure, I have a blog, but that doesn’t mean I can call myself an author. Anyone can jot down his thoughts. It takes dedication, practice and determination to become a true author.

My interview was the perfect opportunity to learn from someone who’s actually done something pretty significant….becoming an author.

So, here’s what I wanted to have answered during my interview…if someone like me (blogger) wants to reach a high goal (becoming a real author), what do I need to have? Here’s what I found.

1: Have a plan

Brining a story together takes a lot of mental thought. There are various story lines to keep up with, characters you have to develop and an audience you have to guide. With everything that goes into writing a book, you have to have a plan. Kevin used color-coding system for his story lines and made sure that each one was meticulously thought-out and planned. Sure, inspiration can’t be planned, but you have to have, at least, an idea of where you are going.   

2. Push Past Walls

Every time you do something worthwhile, there will be resistance. Resistance is, as Steven Pressfield puts it, our “true-north.” Meaning, every time we are faced with resistance, we can know we are doing what we are supposed to be doing. Kevin is no exception. To bring his book to market, he’s had to push past having his computer (the one with his story in it) stolen in Afghanistan, throwing out entire chapters and working ridiculous hours. Ultimately, his ability to face down resistance made way for him to accomplish something that many people want to have done but not do…write a book.

3. Write Your Own Story

Everyone has an opinion. That doesn’t mean every opinion is valid. Sure, when you’re trying to bring something to market, be sure to do research first. Ask people, “What do you think about _____.” Doing this could give you a gold nugget of clarity and positively impact your business. However, you have to know when to stop asking for other’s opinions and do what you know you should do. Kevin put it in simpler terms. Just write your story. In the end, you’re trying to accomplish something that’s your own. Don’t try to please everyone. Take into account what other people think (don’t ignore your markets), but don’t overdo it. You’re the one that’s creating. Why not make it yours?

Accomplishment is too easily described as the outcome….like, “…they climbed Mount Everest.” But, that isn’t the story at all. The value of accomplishment is in the journey. I want to know what happened while you were climbing the mountain. What’s it like writing a book?

If you’ve ever wanted to do something significant, but are hesitant about facing the problems and pressures that go along with it, ask yourself why. That’s the best part! Think about all that you will learn and experience. Even if you fail, you’ll be smarter for it.

When we talk about our lives, we say things like “I’m a doctor” … “I’m an author.” Even though it’s true, it’s not interesting or important. The biggest (and most interesting) aspects of being who we are can be found in the experiences we’ve had, are having and will have. So, embrace the hard times. Dig deeper. Start out to do that thing you’ve been putting off. Because, these experiences build endurance, create hope and give the world something new…like a well-written book.

Check out Kevin Carrigan’s book here. 

 

Check Out The Book’s Facebook Page 

 

Richard L. Hornbeck – RLH & Associates

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Dick Hornbeck has been consulting and managing companies all the way to the billion dollar level. I got to sit down with him to talk about what he thinks is the the most important managerial issues facing entrepreneurs and small business today.

 

 

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Richard L. Hornbeck

RLH & Associates

Email: rlhjr8814@yahoo.com

Jim Crawford – The Parari Group

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 Thanks for stopping by and checking out Risk the Rewards interview with Jim Crawford. Jim is the President and CEO of The Parari Group. With 20+ years and five successful start-ups, he encourages and advises entrepreneurs as the continue to grow their businesses.

During these rough economic times, entrepreneurs can learn a little from Jim. This particular interview focused on the intrinsic attributes of entrepreneurship and running a small business. When you watch this interview, you will find that being a business owner has implications that reach far and wide. 

 

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Part 1

 

Jim Crawford

The Parari Group, President/CEO

 website:  www.pararigroup.com

email: J.crawford@ParariGroup.com

 

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Part 2

Jim Crawford

The Parari Group, President/CEO

 website:  www.pararigroup.com

email: J.crawford@ParariGroup.com

What I learned from the Dancing Tomato

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If there was a way to bottle all the excitement of life into a person, then you would have a good idea of who Laura is. I have known Laura for a few months now, ever since they opened The Dancing Tomato. This little restaurant serves local businesses by providing home-made and nutritious alternatives to the unhealthy grab-and-go meals we so often resort to.
Their menu is filled all sorts of sandwiches, soups and salads. If you work anywhere in Virginia Beach, I suggest you look them up for your next lunch.

I was very excited to have the opportunity to interview Laura. I have seen them become a sought-out spot for culinary treats and I was just itching to jump at the chance to ask about their business. To be fair, I only gave them about a three-hour heads-up before I came in, armed with my notepad and pen. But even on the spot, Laura acted as if she had been talking about her philosophy of business all her life. Who knows…may be she has. I mean, with numerous start-up experiences under her belt, she has much to talk about.

 When we got to talking, her energy exploded. She gave me a run-down of her entrepreneurial past and reminisced about the fun stuff people do when they own their own company, like when they closed the store in observance of a “cosmic holiday” (they just wanted take the day off) or when they all wore ridiculous costumes (for no reason) and served bewildered customers. She told me about all her shops, their mistakes and their accomplishments.  She said she always seemed to fall into all her own businesses and every time she tried to get a corporate job, she knew there was something else she should be doing. For her, it has always seemed like opportunities aligned themselves in such a way that it was hard to say no. I think that is something we can all relate to.
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As we got deeper into conversation, I asked what she thinks is important to being successful in business. She told me that she never has had good business sense but a great soul (I love that). Her philosophy towards her business is this… “You have to be able to laugh at lunch…It’s only lunch.” Sure, that seems a little simple. But, as you think about it, it begins to make sense. I mean, here she is leveraging all she has into a small sandwich shop that serves lunch to a business park, during one of the worst economic times. How else is she supposed to run her business? With panic? Her passion for fresh and healthy soups, salads and sandwiches takes care of the product-quality side of things, but what makes the Dancing Tomato a refuge for work-weary professionals is their ability to “laugh at lunch.” And it makes a HUGE difference. Before anyone opens the door to the shop, they know they will be given a smile and a cheerful “hello.” And I gotta tell you, in an age where fast food restaurants treat you as if your business is keeping them from their smoke break (how dare THAT be interrupted), any time you receive a warm smile and sincere greeting you feel like you just found an oasis in the sand.  

This concept of laughing at lunch can be applied to so many different aspects of our daily lives. There have been countless times I have been upset by the simplest things. Traffic, emails, bills, dry cleaning…are all normal and predictable. Yet, when traffic slows down, the dry-cleaning is late or we have to wait another 10 min for an email, we can get so uptight and anxious that our heads spin. And with the economic climate the way it is, those things have become much, much more…irritating.

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It all begs the question, “What do the small and upsetting things of our lives say about our business…our lives?” Even deeper, “What does it say to our customers?” Don’t think that you are so savvy you can hide frustrations from your customers. They are spending money to deal with you and, when money is involved, senses are heightened. They can tell.  

With competition getting tougher, taxes getting stiffer and customers expecting more, is responding anxiously and hurriedly to the demands of your business the best approach? Sure, we all have deadlines and we have had to get the job done yesterday. But that does not mean we have to operate out of fear. Take a breath. You’re still living. You will live yet another year. And, in all reality, credit can be improved, retirement can be replenished (with a 12-year career-extension) and businesses can be born-again. The only thing that cannot be undone is your ability to live and enjoy doing it. 

We can all learn from Laura the Dancing Tomato. Leave time open to laugh at your job. Laugh like Laura! It’s only a job. Rotting your bones with worry will not increase your chances of being successful. Finding and cherishing the joys of your business is the real reward…the lasting reward. We should be excited with anticipation as to what comes next in our entrepreneurial journey, regardless of the “ticks” of the DOW. So, the next time your thinking about your business and begin to feel the worries of the world weigh on you, just take a moment…remember Laura and that little sandwich shop…think about your life and where God has taken you….throw your head back…and laugh at your job.   

It’s only lunch.